Embracing the Balm: Why Balm Cleansers Are Everyone's Favourite

There is one particular cleansing method that has recently taken the beauty world by storm: balm cleansers. These luxurious, buttery formulas have swiftly become a staple in skincare routines worldwide, and it's not hard to see why.

Gone are the days of harsh, stripping cleansers that leave your skin feeling tight and dry. Instead, balm cleansers offer a gentler, more nourishing approach to cleansing, making them suitable for all skin types, including sensitive and dry skin.

Our May box see’s Zelens Shiso Balm Cleanser (in a deluxe mini) as one of the hero products, rich in Japanese Mint. However, it differs slightly to the usual thick balms that melt into the skin yet retain their textures, as this one turns to a liquid, as a balm-to-milk formula. It purifies the skin without stealing away it’s natural moisture, helping to achieve a smooth, radiant complexion. And of course, like most balm cleansers, it is soap-free.  

So, what makes balm cleansers so special?

First and foremost, they tend to have rich, emollient textures (even if it’s a balm-to-milk) which melts away makeup, sunscreen, and impurities with ease. Unlike traditional foaming cleansers that can be abrasive and drying, balm cleansers work to dissolve dirt and makeup without compromising the skin's natural moisture barrier.

Additionally, balm cleansers often contain nourishing ingredients like botanical oils, antioxidants, and vitamins, which provide a boost of hydration and leave the skin feeling soft, supple, and radiant after cleansing. With Zelens, they have packed their balm cleanser with Japanese Mint, which has anti-inflammatory and anti-bacterial properties. 

One of the main reasons people are swearing by balm cleansers is because they are becoming a bit of a ritual, creating a luxurious and relaxing experience as we do our ‘first cleanse’. Massaging the rich balm into your skin not only helps to dissolve impurities and makeup, but also promotes circulation and relieves tension, almost turning your daily cleansing routine into a spa-like indulgence.

If you haven't already incorporated a balm cleanser into your skincare routine, now might be the perfect time to indulge in this skincare essential and experience the benefits for yourself. In our May Hair and Skin Heroes box, you receive a travel sized Zelens Shiso Balm Cleanser which is the ideal size to try out this luxurious way of cleansing! 

This box is worth £65 and yours from just £15 with our ROCCABOX subscription or you can shop without the membership for £22 here.